Trying to work with everyone can cause overload and confusion for you, customers, and in the case of service businesses… their customers as well. Our latest mastermind discussed how to effectively identify your Best Buyers. Once you do that, then you can focus 100% on acquiring only those people. You can create a more simplified, improved life and business. You know what else? It also makes life simpler and better for your customers.
Adapt & Thrive Mastermind, February 4th Mastermind Takeaways:
- You can identify your “best buyer” by analyzing your best sales day. Take note of your best price, as well as your buyer’s mindset and characteristics.
- Your best payday should:
- Have a high net profit.
- Energize you and your team.
- Be easy to deliver and sell.
- Be sustainable, without financial or physical/mental toll.
- Be something you can replicate or automate.
- Is your current price the best price? Maybe! If not, try adjusting what you charge. Make sure you earn enough to make it worth your time and talent, while also making it a good value for your customers.
- Work with people you like! Of course, this would be the ideal situation. What we mean is that if a prospective client seems to be completely misaligned with your business in terms of mindset, it won’t be a good match for either of you. Give customers a chance, but if a deal is really not working out, suggest another business who you think would be a better fit.
- When you find those best buyers, those loyal customers who are awesome to work with, ask them if they’d be willing to give interviews or testimonials to use as content. While unconventional, it’s a good way to bring traction to your page. Personal experiences pique interest for topics related to your business. They also help introduce you to other potential customers.
If you’re interested in a worksheet to help you organize this information and define your best offer, visit our Adapt & Thrive Mastermind Plus webpage. We also invite you to join one of our weekly masterminds to network, learn from one another, share stories, and get ideas to solve your latest business challenges.
