In the ever-changing world of technology, it’s important to set yourself up for success by keeping up with current business strategies. Blogging is one of those valuable ways to set yourself apart and give your customers some insight into how your business operates.

But, you might be asking, why, exactly?

As with many concepts surrounding how we run our businesses, blogging is talked about as a “must,” but many of us are unclear as to exactly why.   Some of the obvious reasons seem simple enough (fleshing out your website, using the blog to announce an important event, or talking about something close to the heart).  There are also a lot of hidden reasons you need to be blogging that is easy to overlook.

Here are some of the top reasons you need to blog for your business:

Blogging positions you as the authority in your field. It allows your clients to get a better understanding as to why they should trust you as the expert that you are.  It also gives you a leg up on the competition when you are being shopped by potential clients.

Writing blogs gives your customers more information about you, and also gives them an organized snapshot of each part of your work that creates the bigger picture of your business. It’s always a good idea to have blogs that provide education on a topic, creating easy access to information that your clients can bookmark and come back to.

Blogs are not only beneficial for your website visitors, but they are helpful in making your business more accessible to new clients. More time spent on your website leads to a higher conversion rate. After reading a bit about your business and building trust after getting to know you, hopefully, those potential clients will turn into loyal customers. Using keywords in your blogs that your customers might be searching for improves your SEO, which ranks you higher in organic search results and overall improves your chances of getting seen online.

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