Every business utilizes marketing strategies, whether they have a specific plan or not. How do you know if your efforts are paying off? Do you have to blow your budget on marketing to see some return on investment? Have you done enough? Should you be doing more? Whoa, let’s take a step back! Our very own Matt Quirk led the discussion on how to measure the success of your business’s advertising and marketing campaigns without feeling overwhelmed.
Top Takeaways:
- We defined marketing success as: 1) brand recognition, 2) leads, and 3) sales. You can use these three for your definition, or create your own.
- Go in with a specific goal. What do you want from your promotions? Know what you’re aiming to achieve, and work backwards from there.
- Look at your high-performing competitors, notice what they’re doing, and try out something similar for yourself. If you think you know a way to do it better, then try it!
- You absolutely don’t have to spend a lot of money on ads. You can spend around $1 a day on a Facebook or Instagram ad, test to see its effectiveness and turnaround, then make small changes to improve it.
- If you have loyal customers who are willing to speak for the quality of your product or service, use the power of a good review! Ask permission from those who have given you good reviews, then use their positive words for future ads.
Be sure to join us next week for A Networking Thriller! This special Halloween event will include breakout rooms, a costume party, games, and door prizes! We’re excited to be the “ghosts with the most,” along with LAX Coastal Connections, Beach District Entrepreneurial Group, Go Team Events, Montjoy Enterprises, and Bold Bandanas. Big network payoff for only $10… Register now!
Your friends @ Local Links
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