Marketing element

Marketing Strategy – Adapt & Thrive Mastermind, December 3rd

The effectiveness of your marketing strategy and advertising is directly proportional to the amount of offers you make. Knowing how to focus on ONE product/service offering and then building as many “hooks” as possible to cast into your proverbial pond will help you become even more successful. At this week’s mastermind, Matt Quirk led us through some pointers to maximize our advertising success using marketing hooks.

Mastermind Top Takeaways:

• Try positioning many different “hooks” for each of your ads. All of these different hooks should lead back to your one core offer. You might have more than one offer
• You’ll target different segments of your ideal customer base, while serving them all with the same service.
• Can customers easily remember what you offer? Would they know how to file you into a mental (or digital) rolodex? Do they associate you with one product or service, or do they know everything you do? Using hooks could be one way to ensure they do.
• Start with a simple strategy for what you want to accomplish and who you want to get your message out to. Then think about ways to best get that strategy up and running, whether it’s learning a new software, signing up for a new platform, or hiring a partner to help with marketing.
• This year brought with it a new level of connectivity. You can reach clients all over the country, even across the globe, so don’t feel limited to marketing to only a small group of people.

We are almost through this year, friends! Don’t let the hubbub of the holidays, or the ensuing exhaustion, sap your energy and enthusiasm! Your business can end this crazy year in an upward trajectory. Let’s push through, bring ideas to life, and keep moving forward! Local Links is here to support you and your business as much as we can. Reach out to us, to other business owners, and to friends and family. Together, we are still adapting and thriving!

P.S. Want to watch the mastermind on demand? Sign up for an Adapt & Thrive Plus Membership! For just $5 a month, you get access to nearly all of our mastermind presentations, as well as any slide decks and additional materials shared. Also register for the next Adapt & Thrive here!

Let us know if you have any questions by emailing my@locallinks.online.