“In this digital world, that only accelerated this year with the pandemic, visuals are crucial to convey you, your message and the problem you are trying to solve.” -Taras Semchyshyn
From our Adapt & Thrive Mastermind, November 19th
This week’s co-sponsor was our Easy Alfred Power Partner, local photographer Taras Semchyshyn! Our mastermind group learned about how photography can have a huge positive impact on your brand.
Top Takeaways from the Mastermind:
- Use photography to help tie in the beauty of where you chose to build your business. Highlight the aesthetic of the local area and how your product or service complements that vibe.
- Photos should showcase the personality of your business. A great headshot or team photo conveys a sense of warmth and trust, creating a stronger personal connection for your customers.
- Why choose to hire a professional instead of taking photos yourself? The answer is simple: by outsourcing to an expert, you get a fresh perspective and a standout result!
- Blending photography into your business’s online image (web design, graphics, social media posts, promotional materials, etc.) connects your branding to your community. It gives your company a true visual identity.
We’ve been inspired by Taras’s photos of the South Bay for months, which is why we asked him to become one of our Power Partners.
By infusing more local photography into your business’s online image, you’ll make your company more vibrant, familiar, and relevant to your customers.
P.S. Want to watch the mastermind on demand? Sign up for an Adapt & Thrive Plus Membership! For just $5 a month, you get access to nearly all of our mastermind presentations, as well as any slide decks and additional materials shared. Also register for the next Adapt & Thrive here!
